Lén – Knitting Brand Identity

Client: Lén

Country: Viet Nam

Publish: 2022

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I designed the branding for Lén, a small handmade knitting shop. My work included creating the logo, sticker labels, and product frames. The client wanted a cheerful, friendly, and uplifting look, so I focused on using bright colors and soft shapes to reflect the warmth and joy of handmade crafts.