Hada Labo x Mickey Go Vietnam
Limited Edition PR Box

Role: Concept, packaging layout, structural design

Client: Hada Labo (2022)
Country: Viet Nam

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I designed this limited edition PR box for the Hada Labo x Mickey Go Vietnam collaboration. Inspired by the traditional Vietnamese elements in the Mickey artwork, I created the box in the shape of an old Vietnamese TV. I was in charge of the full concept and packaging design, from idea to execution, aiming to bring a nostalgic and culturally local feeling to the unboxing experience.